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How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

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The 48-Team Era: How Football’s Biggest Tournament Changed Forever is an independent, fact-based narrative history of the most significant structural change in the modern men’s World Cup.

From the long-established 32-team format to the expanded 48-team model, this book explains how football’s biggest tournament was reshaped by global participation, qualification politics, broadcasting, commercial pressure, player workload, host-city logistics, and the demand for wider representation. It follows the move to twelve groups of four, 104 matches, a new Round of 32, and an eight-match route for finalists, while examining what expansion means for Europe, Africa, Asia, Concacaf, South America, Oceania, supporters, coaches, players, sponsors, and host nations.

Written in a clear, flowing, fact-only style, this book is for readers who want to understand not just what changed, but why it changed—and what the new era reveals about modern football’s scale, ambition, and tensions.

Trademark Disclaimer:
This is an independent and unofficial book. It is not authorised, sponsored, licensed, endorsed, or approved by FIFA, the FIFA World Cup, any football confederation, national football association, organising committee, broadcaster, sponsor, host city, host nation, club, team, player, or any related rights holder. All names, trademarks, competition names, logos, and other protected terms mentioned in this book, including FIFA and FIFA World Cup, are the property of their respective owners. They are used only for factual, historical, descriptive, and editorial purposes. This book is not affiliated with or connected to any official tournament body or commercial rights holder.